Tuesday, February 22, 2005

A display of Intent and Interest..

We have a course this trimester called Indigenous Management, taught by our director Mr. Bhupatkar. As a part of this,I had to study the traditional copperware industry in Pune. I paid two visits to the Paud Chowk and Manik Chowk in Pune and the findings are eyeopeners. They showed me, how the traditional enterprises stood the test of times and how the Indian artisans adapted their skills and talent to manufacture worldclass products. These traditional copperware workers who used to manufacture waterheaters, utensils used their skills to design contemporary articles like flower vases, decorative articles etc and they are also exporting it to other countries like Dubai, Holland defying the modren marketing fundas like promotions, advertising, sales rooted in a small region. Hats off to their fighter spirit!! What interested me is that they are several families which are involved in this work since centuries and they carry their work with passion and pride. They are a real happier lot and their publicity happens through word of mouth. Guess their happiness lies in the quality of life they have and the interest they show in the work they do. Their intent to do something, their struggle to survive the changing times.. Really impressive!

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